High profile event coverage driving measurable brand awareness and audience growth
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Local Business
Restaurant Revenue System
CTV ads and automation driving qualified foot traffic
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Lead Generation
Automated Client Pipeline
Follow up system generating consistent inbound leads
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What We Build
Built to Scale.
Every service connects. Content feeds SEO. Ads drive traffic. Automation converts it. Systems scale it. We do not sell pieces — we build the whole engine.
01Content CreationVideo, social, and brand content that builds authority and drives organic growth→
02Digital AdvertisingCTV, search, and social campaigns that bring real customers through the door→
03Marketing AutomationCRM, AI agents, and follow up systems that work around the clock→
04Growth StrategySEO, AEO, business infrastructure, and long term scaling built for owner-operators→
The Founder
Tristen DeShazer
NIU GraduateFortune 500 SalesBanking and CreditAI AutomationNCAA Qualifier4x State ChampionUT Austin DMS
Tristen DeShazer
Founder and CEO · Traced Hearts Ventures
Banking and Credit
Former Wells Fargo Small Business Specialist helping entrepreneurs access the capital to start, stabilize, and scale.
Sales and Revenue
Coca-Cola sales background working with local businesses on product movement and driving repeat customers.
AI and Automation
10 deployed AI agents across CRM, lead gen, content, and follow up built for businesses ready to scale.
"Most people hire an agency. My clients build a system."
NIU
Northern Illinois University Graduate
10yr
Fortune 500 tenure
10+
AI agents deployed for clients
Our Purpose
More Than a Business.
Traced Hearts Ventures is named after our son Trace — born with congenital heart disease. Every client we serve, every system we build, contributes to something larger than revenue.
A portion of every engagement goes directly to CHD research and awareness. We believe a business can be profitable and meaningful at the same time.
